Systems that don't talk
Your CRM doesn't know what your ERP knows. People bridge the gap.
6 SYSTEMS · CONNECTED · RUNNING
Connected. Now it runs itself.
Nobody designed this. It grew one urgent purchase at a time.
Your CRM doesn't know what your ERP knows. People bridge the gap.
One customer, keyed into four systems by hand. Four chances to get it wrong.
The quote waits for someone to be back from lunch. The decision waits for Friday.
A customer calls about their order. Third call, third person, same question.
Three departments, three numbers for last month. Someone spends Monday making them agree.
Everything runs through the one system nobody dares upgrade. Small changes take a quarter.
None of this is anyone's job to fix.
Which is why it's still there.
Nobody budgets for re-typing. It gets paid for anyway — in salaries, in hours, in the quote that went out on Thursday instead of Tuesday. Put your own numbers in.
Most of this never shows on a P&L line. It shows up as slow quotes, late invoices and people who are tired.
Map my first processNo new platform to learn. We put a layer between the tools you already have, and the repeating work moves into it. Here is one request, start to finish.
01 — CONNECT
Email, WhatsApp, the website, the ERP, the invoices — all wired into one system.
02 — AUTOMATE
A request comes in. It is read, filed in the CRM and quoted before anyone opens it.
03 — YOU APPROVE
Your team's entire job: review, approve, take the meeting.
Six patterns we build often. These are not videos: each is a small working interface, looping in your browser.
An email becomes a filed, quoted CRM record. The person's whole job is one click on approve.
Live throughput. Exceptions surface as they drift, get routed, and count back down without a meeting.
Invoices, POs and contracts arrive as structured records. A person confirms; nobody retypes.
A WhatsApp inquiry becomes a priced, bookable itinerary drawn from live inventory — back with the client in minutes, not mornings.
Payment, stock, picking, labels, courier, tracking — all of it fires from a single event.
Routine tickets answered on arrival. The rest tagged, prioritized and routed with a draft reply waiting.
These are patterns, not products — each one gets rebuilt around the operation it serves. Tell us which one looks like your week.
New websites and platforms, the custom tools your team works in, the wiring between your systems, and the AI search work that gets you named. Most companies need two or three of these at once; one team means nothing falls between them.
The discipline is the same everywhere: connect what you have, automate what repeats, keep a person on the approvals. The shape it takes depends on what your business actually does all day. Pick yours.
A 50-to-500-person plant with one or two lines and an ERP that was bought for finance. The signal: the production count still reaches the office on a clipboard, or in a spreadsheet someone fills in after the shift.
WHAT USUALLY BREAKS
WHAT WE BUILD
THE FIRST STEP
Connect one line's output to your stock figures, so what you promise matches what you can make.
See what the first step looks like →HOW WE MEASURE IT
We make your company easy for ChatGPT, Gemini and Google's AI to read, quote and recommend, and we wire the visits and leads it brings into your CRM.
TWO STALLS · 01 / 07
Meet Maya and Leo. Same street, same fruit, same prices.
An illustration, not client data.
Not a programme and not a platform. The one process costing you most, mapped, designed and shown working as a first screen, in ten working days. Then you decide.
WHAT YOU GET
HOW IT RUNS
THE OUTCOME
A decision you can defend.
A business case in your finance team's language: what the process costs today, what it costs after, and when it pays back. Worked from your numbers, so it survives the questions in the room.
WHAT YOU RISK
Ten days and an open mind.
If a smaller fix would serve you better, we will say so. We have done it before.
Yes, it still ends in a meeting. One, on day ten, where you decide.
THE SAME FIRST STEP, AT EVERY SIZE
Composite engagements: recurring delivery patterns with identifying detail removed. Named client work is discussed in conversation, under NDA.
Straight answers, the same ones we give on the call. Nothing here is a sales line; if a point would change for your situation, we say so when we talk.
Ask something that is not here →
9 questions. The next one is usually yours.
It depends on two things: how many systems we have to connect, and how settled your process already is. That is why we start with a two-week first step rather than a number off a call. You leave it with a business case and a written estimate you can take to finance, and you keep everything we produced whichever way you decide.
The plan takes two weeks: ten working days from the first conversation to your decision. What comes after depends on scope. One process is measured in weeks; connecting several systems or migrating data is measured in months. The estimate states the range and the assumptions behind it, in writing, before you commit to anything.
Yes. Yours or ours, before any access is granted. A data processing agreement and an IP assignment are available on request as well. Named client work is only ever discussed in conversation, under the same terms.
You do, from the first commit, not on final payment. Code lives in your repositories and infrastructure runs in your accounts wherever possible. If you stop mid-project, you take everything built so far, with the documentation to run it.
We are a remote-first team, so there is no office address to put on a map. We work UTC−5 to UTC+5:30, which means live overlap with your working day anywhere in that range. Before you sign, we tell you exactly who is on your team and where each of them sits. No silent subcontracting.
Launch is a milestone, not an exit. Defects in what we built are fixed at our cost for an agreed warranty period. Support has a named escalation path and a response window by severity, not an anonymous ticket queue. And you get a handover pack: repositories, architecture and decision records, runbooks, deployment docs, credentials, plus a working session with whoever inherits it.
Usually yes, and often that is the point. Most of this work is integration, so we extend what you have before we replace it. Your IT team keeps control of access and environments throughout. We will say plainly if we think a system should be retired rather than connected.
No. We hold no security certification and we will not imply otherwise. What we do: your data stays in the cloud region you nominate, production data never reaches development, access is least-privilege and removed within a business day of someone rolling off, secrets live in your secret manager, and nothing reaches your main branch unreviewed. We will complete your security questionnaire line by line.
For a defined scope — one process whose requirements we can pin down in the first two weeks — we agree the scope in writing and carry the estimate risk; changes go through a change order. Where the unknowns live in someone else's system, we propose capped time and materials instead, with a ceiling you approve and weekly visibility of spend. We tell you which fits before you ask.
Twenty minutes, no deck. You describe the operation as it stands; we tell you what the first step would be and what it would change.
BOOK
Pick a slot that suits you. We listen first, then say what we would do and what it would change.
Book a 20-minute callIf you would rather set it out properly, or need to copy a colleague in. Attachments welcome.
hello@seamwire.comA person on the team reads every message and replies, usually the same day.
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