ChatGPT ads agency in India: set up, managed and measured.
- AD ACCOUNT
- YoursThe Ads Manager account, its data and its history stay in your company's name.
- FIRST STEP
- A small testA limited budget first, so the decision to spend more rests on your own numbers.
- AD SPEND
- Paid to OpenAIYou pay OpenAI directly for the ads. We never sit between you and the platform.
SIGNS YOU NEED THIS
- 01Buyers in your market now ask ChatGPT what to buy or who to hire before they search Google.
- 02You have opened an Ads Manager account at ads.openai.com and are not sure what to put in it.
- 03Your Google and Meta campaigns run well, and nobody on the team has time to learn a new ad platform.
- 04ChatGPT ads are live, but you cannot tell which enquiries or orders came from them.
- 05An ad was rejected or is stuck in review, and the reason is not clear.
- 06You sell in more than one country and need to know where, and for which products, you are allowed to advertise.
WHAT YOU GET · CHATGPT ADS MANAGEMENT
Eligibility and policy check
Before any spend, we check that your business can advertise. OpenAI requires the company that is billed to be based in a country where self-service is available, and its ad policies close or restrict some categories. If your category is not allowed yet, we tell you at this point.
Ad account setup
The Ads Manager account, brand name, logo and billing created in your company's name, so you own the account and its history and can see everything we do in it.
Conversion tracking
OpenAI's measurement Pixel on your site and, where it matters, the server-side Conversions API, with consent handled and tracking parameters on every landing page, so an enquiry or order can be traced to the ad that brought it.
Campaigns and context hints
ChatGPT ads are not bought on keywords. Each ad group carries context hints: plain descriptions of the conversations where your product is relevant. We write them from the questions your buyers really ask, and group them so each ad matches its conversation.
Ads and landing pages
Titles, descriptions and images written to OpenAI's format and ad policies, in several versions per ad group, each leading to a page that says the same thing as the ad and that OpenAI's ad crawler can read.
Bids, budgets and targeting
Paying per click or per thousand views, a maximum bid or automatic bidding, a daily or lifetime budget, and targeting by country and device. Customer lists can be excluded so you do not pay to reach people who already buy from you.
Product feeds for online stores
For stores, a product feed so ChatGPT can show your products with their image and price. OpenAI describes feed campaigns as an open beta that needs access granted to the account, so we confirm that first.
Management and reporting
Regular checks on spend, clicks, cost per click and conversions, changes made on evidence, and a monthly report in plain English: what was spent, what it brought, what we changed and why.
From click to customer
The page the ad leads to and the route from an enquiry into your CRM, so a paid click is answered quickly and followed up. This is the part most ad accounts leave to chance, and it is the work we do every day.
What a ChatGPT ads agency does
A ChatGPT ads agency plans, sets up and runs a company's advertising inside ChatGPT. The work is checking that the business and its category are allowed to advertise, opening and configuring the ad account, installing conversion tracking, writing the ads and the context hints that decide where they appear, setting bids and budgets, and then adjusting all of it from the results.
It is a narrower job than running Google or Meta ads, and a newer one. There are no keywords, the ad formats are few, and the rules change often, so much of the value is in knowing the current policy and reading early results carefully.
| Do it yourself | With an agency | |
|---|---|---|
| Suits | One product, one country, a small test budget, and someone with time to learn the platform | Several products or countries, a real budget, or no one in-house to run it |
| Tracking | The Pixel is simple to add; server-side tracking and consent need a developer | Set up and tested before any spend |
| Keeping up | You follow OpenAI's updates yourself | Policy and product changes are applied for you |
| Account ownership | Yours | Still yours: we work inside your account |
| Where it goes wrong | Ads rejected for policy or landing page reasons, and spend with no conversion data | Paying for management on an account too small to need it |
How advertising on ChatGPT works
ChatGPT ads are bought in OpenAI's own Ads Manager at ads.openai.com. The points below are taken from OpenAI's help centre, developer documentation and ad policies, which we last checked on 12 November 2026. The product is new and changes often, so we recheck them before every launch.
- Where ads appear: below ChatGPT's responses, labelled as sponsored and kept separate from the answer. Each ad shows the advertiser's name and logo, a title, a short description, an image and a link.
- Who sees them: people on ChatGPT's free and Go plans. OpenAI does not show ads to Plus, Pro or Business plan users, to accounts identified as under 18, or in temporary chats.
- How an ad is matched: by the context and intent of the current conversation, the ad's own title, description and landing page, and the advertiser's context hints. Context hints are not exact-match keywords and do not guarantee an ad will appear in a given conversation.
- How you pay: per valid click or per thousand views, through an auction. A conversion-optimised campaign is billed per click or per thousand views, never per conversion. You set a maximum bid and a daily or campaign-total budget.
- What you can measure: views, clicks, spend, click-through rate, average cost per click and conversions, using OpenAI's Pixel or its Conversions API. Tracking parameters carry through to your own analytics.
- What advertisers never see: people's conversations. OpenAI says conversations are kept private from advertisers and that ads do not influence ChatGPT's answers.
- What gets reviewed: the advertiser, every ad, and every landing page, before an ad can run.
ChatGPT ads in India: what is different
Indian businesses can buy ChatGPT ads directly and be billed in rupees. These are the points that matter for an advertiser in India, from OpenAI's own pages, checked on 12 November 2026.
| For advertisers in India | |
|---|---|
| Self-service buying | Open since 31 August 2026, through Ads Manager at ads.openai.com |
| Who can open an account | A business whose billed legal entity is based in India or another listed country |
| Billing currency | Indian rupees are supported; the currency is fixed when the account is created |
| Minimum daily campaign budget | 725 rupees a day |
| Who sees the ads | People on ChatGPT's free and Go plans, in the locations you target |
| Where you can advertise at first | Some new accounts can initially advertise only in their home country, so plan a first campaign for India |
| City targeting | Outside product-feed campaigns you can target states, cities and postal codes where available |
| Categories that are closed | Financial, health and legal services are generally not allowed for advertisers outside the US |
| Property and recruitment | Ads for an individual property or job listing are not allowed; a platform can advertise itself if the ad and landing page point at no specific listing |
| Never allowed | Alcohol, tobacco, gambling, dating and political content |
ChatGPT ads vs Google Ads: what is different
Most businesses asking about ChatGPT ads already run Google Ads. The two work differently enough that a Google campaign cannot simply be copied across.
| ChatGPT ads | Google Search ads | |
|---|---|---|
| Where the ad shows | Below ChatGPT's response, inside a conversation | On the search results page, above or below the results |
| What triggers it | The context and intent of the conversation | The words typed into the search box |
| What you give the platform | Context hints in plain language, plus your ad and landing page | Keywords and match types, plus your ad and landing page |
| Ad format | A card with a title, short description and image | Mostly text: headlines and descriptions |
| How you pay | Per click or per thousand views, by auction | Mostly per click, by auction |
| Search term reports | No report of what people typed; conversations stay private | A search terms report shows the queries that triggered ads |
| Categories allowed | A limited set that OpenAI is widening; finance, health and legal services are mostly closed outside the US | Most lawful categories, with certification for some |
| Maturity | New in 2026; features and rules still changing | More than twenty years old; stable tools and benchmarks |
What do ChatGPT ads cost?
OpenAI does not publish a price list. Ads are sold by auction: you set the most you will pay for a click or for a thousand views, and the auction decides what you actually pay. For campaigns billed per click, OpenAI's help centre recommends starting with a maximum bid of 3 to 5 US dollars and adjusting from there. Ads Manager also shows whether a bid is likely to be competitive.
You control the total with a daily or lifetime budget on each campaign. OpenAI sets a minimum daily budget by billing currency: when we checked on 12 November 2026 it was 725 rupees a day in India, 65 dirhams in the UAE, 15 pounds in the UK and 25 US dollars. What a click or a customer ends up costing depends on your category, your country and how well the ad and landing page match what people are asking, which is why we start with a small test before recommending a larger budget.
The media spend is paid by you directly to OpenAI. Our own work is scoped and agreed in writing before we start.
ChatGPT ads and ChatGPT recommendations are separate
Buying ads does not buy a mention in ChatGPT's answer. OpenAI is explicit that ads are labelled, kept apart from the response, and do not change what ChatGPT says. Being named in the answer itself is unpaid work: a site AI can read, pages worth quoting, and mentions on the sources ChatGPT trusts. That is our AI search optimisation service.
The two work well together. An ad can put you in front of a buyer today, in the same conversation where the answer itself may not name you yet, while the unpaid work builds the position that does not stop when the budget does.
SYSTEMS AND TOOLS WE COMMONLY WORK WITH
- OPENAI ADS PLATFORM
- Ads Manager
- Measurement Pixel
- Conversions API
- Product feeds
- Ads API
- RUN ALONGSIDE
- Google Ads
- Microsoft Advertising
- Meta Ads
- ANALYTICS
- Google Analytics 4
- UTM tracking parameters
- CONNECTED TO
- Your website and landing pages
- Shopify
- Zoho CRM
- HubSpot
- Salesforce
- A custom CRM
We pick tools for your situation, not ours. If something you already run does the job, we keep it.
HOW IT WORKS
- 01
Check and plan
We confirm your business and category can advertise, agree what counts as a conversion, and plan a first test: which products or services, which countries, what budget.
- 02
Set up
The ad account in your name, tracking on your site, the first campaigns, context hints and ads, and landing pages that match. Everything is submitted for OpenAI's review.
- 03
Launch small and learn
A limited budget first. We watch which ads and hints earn clicks and conversions, pause what does not, and widen what does.
- 04
Manage and report
Ongoing changes on evidence, policy and product updates applied as OpenAI releases them, and a plain monthly report with what was spent and what it brought.
QUESTIONS BUYERS ASK
- Does ChatGPT offer advertising?
- Yes. OpenAI began testing ads in ChatGPT in the United States in early 2026 and has since opened them to advertisers in many more countries. Ads appear below ChatGPT's responses for people on the free and Go plans, are labelled as sponsored, and are bought through OpenAI's Ads Manager.
- Does ChatGPT have an ads manager?
- Yes. OpenAI's Ads Manager is at ads.openai.com. It is where you create the ad account, set up conversion tracking, build campaigns, ad groups and ads, set bids and budgets, and read the reports. Larger advertisers can also buy through OpenAI's ads team.
- Can a business in India advertise on ChatGPT?
- Yes. OpenAI's availability list marks self-service Ads Manager as available in India, and also in the UAE, the UK and the US (checked 12 November 2026). The condition is that the legal entity that advertises and is billed must be based in a listed country. Your category must also be allowed under OpenAI's ad policies.
- Are ChatGPT ads live in India?
- Yes. OpenAI announced on 31 August 2026 that advertisers in India could buy ChatGPT ads directly through Ads Manager, and its availability list still marks India as available. Indian businesses can be billed in rupees, with a minimum daily campaign budget of 725 rupees when we checked on 12 November 2026.
- Which is the best ChatGPT ads agency in India?
- No one can say honestly yet: the platform opened to Indian advertisers in August 2026, so every agency is new to it, including us. Judge an agency on things you can check. Does the ad account stay in your name? Is conversion tracking set up before any spend? Do they tell you when your category is not allowed? Do they report cost per enquiry, not only clicks? Be wary of review stars and “India's leading” claims on a product this young.
- Are ChatGPT ads worth it?
- It depends on whether your buyers use ChatGPT to decide, and on what an enquiry is worth to you. The platform is new, so there are no reliable industry benchmarks yet, and anyone quoting a typical return is guessing. The sensible way to find out is a small, properly tracked test beside your existing channels, judged on cost per enquiry or order.
- How do I run ads on ChatGPT?
- Create an ad account at ads.openai.com with your brand name, logo and billing. Add OpenAI's Pixel to your site so conversions are measured. Create a campaign and choose whether you pay for views, clicks or conversions-optimised clicks. In each ad group, set the bid, the countries and the context hints. Then write the ad: a title, a short description, an image and a landing page. Every ad is reviewed before it runs. We do all of this for you, or alongside your team.
- How much do ChatGPT ads cost?
- There is no fixed price. You bid in an auction and pay per click or per thousand views, within a daily or lifetime budget you set. OpenAI's help centre suggests starting click campaigns with a maximum bid of 3 to 5 US dollars, and sets a minimum daily budget by currency: 725 rupees in India, 65 dirhams in the UAE, 15 pounds in the UK and 25 US dollars when we checked on 12 November 2026. We recommend a small test first, so the budget decision rests on your own numbers.
- Can I target keywords in ChatGPT ads?
- Not in the way Google Ads works. You write context hints that describe the conversations, topics or phrases where your product is relevant. OpenAI says hints guide matching but are not exact-match keywords and do not guarantee delivery. You can also target by country and device, and use customer lists.
- Do ChatGPT ads change what ChatGPT says about my company?
- No. OpenAI states that ads do not influence ChatGPT's answers, and that ads are always labelled and separate from the response. If you want ChatGPT to name your company in the answer itself, that is unpaid AI search optimisation work, which we also do.
- Which businesses cannot advertise on ChatGPT?
- OpenAI's ad policies currently disallow categories such as alcohol, tobacco, gambling, dating and political content. Financial, health and legal services are restricted: approved case by case in the US and generally not allowed elsewhere. Ads for individual property or job listings are not allowed either. The list is changing as OpenAI widens the programme, so we check your category against the current policy before any work starts.
- Who sees ChatGPT ads?
- People using ChatGPT on the free and Go plans. OpenAI does not show ads to Plus, Pro or Business plan users, or to accounts identified as belonging to someone under 18. Ads are also kept away from sensitive conversations, such as those about mental health or politics.
- Should we use ChatGPT ads or Google Ads?
- For most businesses, both, with different jobs. Google Ads reaches people at the moment they search and has years of tools and benchmarks behind it. ChatGPT ads reach people while they are still working out what they need, in a newer and less crowded place. We would not move a working Google budget across; we would test ChatGPT ads beside it and compare the cost of an enquiry or order.
- Are you an official OpenAI partner?
- No, and we do not claim to be. We are an independent agency. We work inside your own Ads Manager account, which stays in your company's name, so you can see every campaign, every change and every rupee or dollar spent.
- Do you manage ChatGPT ads for businesses outside India?
- Yes. We are based in Bengaluru and work remotely with clients in the UAE, the UK, the US and elsewhere. What matters to OpenAI is where your company is registered and billed, not where your agency sits.
GUIDES
YOUR FIRST STEP
Find out whether ChatGPT ads fit your business.
Tell us what you sell and where. We check whether your business and category can advertise, what tracking you need, and what a sensible first test looks like. If ChatGPT ads are not a fit yet, we say so.