An AI visibility audit that shows who AI names instead of you.
- FIRST STEP
- 10 working daysOne process, mapped and shown working, with a business case and a dated plan.
- TEAM
- 3–5 peopleA dedicated team from our 50+. The people who scope it build it.
- OWNERSHIP
- YoursCode, data and accounts are yours from the first commit. No lock-in.
SIGNS YOU NEED THIS
- 01A buyer mentioned they found a competitor by asking ChatGPT.
- 02You have never checked what AI engines say about your company, or whether it is true.
- 03Competitors appear in AI answers to questions you should own.
- 04Your analytics cannot tell you whether any visits or leads come from AI.
- 05Your site may be blocking AI crawlers, and nobody has looked.
- 06Someone has shown you a single screenshot as proof, good or bad.
WHAT YOU GET · AI VISIBILITY AUDIT
A buyer question set
Fifty or more questions your buyers really ask, by topic and buying stage, agreed with you and your sales team rather than guessed from a keyword tool.
Repeated runs across five engines
Each question asked several times on each engine, because AI answers change from run to run. You see how often you are named, with a margin of error, not one screenshot.
Share of voice and accuracy
Who is named instead of you and how often, by engine and topic, and what AI gets wrong about your company.
A map of cited sites
The publications, review sites, directories and best-of lists AI draws on for your questions. It becomes your press and outreach list.
A technical fix list
AI crawler access, pages that only appear with JavaScript, coverage in the Google and Bing indexes, structure and schema, in priority order, with who should fix what.
AI visits in your analytics and CRM
AI referrals separated out in GA4 and leads tagged with their source in your CRM, so you can see what being named is worth.
SYSTEMS AND TOOLS WE COMMONLY WORK WITH
- ENGINES WE TEST
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Gemini
- Perplexity
- Claude
- Copilot
- MEASURED WITH
- Google Analytics 4
- Google Search Console
- Bing Webmaster Tools
- your CRM
- CHECKED ON YOUR SITE
- robots.txt and AI crawler access
- server-rendered pages
- page structure
- schema markup
- Google and Bing indexing
We pick tools for your situation, not ours. If something you already run does the job, we keep it.
HOW IT WORKS
- 01
A free AI visibility check
Ten real questions your buyers ask, put to four AI engines. Who gets named instead of you, and whether AI can read your site at all. Yours within a few working days, with no commitment.
- 02
An audit
Fifty or more questions, five engines, repeated runs. A map of the sites AI cites in your market, a technical fix list, and AI visits wired into your analytics and CRM.
- 03
A programme
Six months, at the level you need. Results usually take one to three months to show.
WHERE WE DO THIS MOST
QUESTIONS BUYERS ASK
- What does an AI visibility audit check?
- Two things: what AI engines say when your buyers ask about your market, and why. We ask real buyer questions, record who is named and which sites are cited, and note what the answers get wrong about you. Then we look at causes: whether AI crawlers can reach and read your pages, whether you appear in the indexes the engines draw on, and whether other sites write about you.
- How many questions and runs, and why do repeats matter?
- The free check puts ten buyer questions to four engines. The full audit uses fifty or more questions across five engines, with each question asked several times. Repeats matter because AI answers change from one run to the next, so a single answer proves very little. Across many runs we can say how often you are named, with a margin of error, rather than show you one lucky or unlucky screenshot.
- Which AI engines do you test?
- We cover ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity, Claude and Copilot. The free check uses four of them and the full audit five, chosen with you according to where your buyers are most likely to ask. We agree the mix and the questions before anything is run, so the results reflect your market rather than ours.
- What do we get from the audit?
- How often you are named, by engine and topic, and who is named instead. A map of the sites AI cites for your questions, which becomes your press and outreach list. A technical fix list in priority order. And AI visits and leads separated in your own analytics and CRM, so you can keep tracking them. We walk you through it, with the raw answers included.
- How is it different from an SEO audit?
- An SEO audit looks at how your pages rank in a list of links. An AI visibility audit looks at the answers themselves: whether you are named, how you are described, and which other sites the engines trust on your topic. It shares technical checks with SEO, such as crawling and indexing, and adds AI crawler access, answer-first page structure and measuring AI referrals.
- What happens after the audit?
- You keep the report and the fix list, and can act on them yourselves. If you want us to, a programme follows at the level you need: monitoring with a monthly report; us making the technical and content changes; or both plus press, best-of lists and a review programme. We build sites, so the fixes arrive as finished work, not a slide.
- How quickly do we get the free check?
- Within a few working days, with no commitment. It shows who gets named instead of you for ten real buyer questions across four engines, and whether AI can read your site at all. That is usually enough to decide whether the full audit is worth doing, or whether the gap is too small to bother.
- Can you guarantee we will be recommended by ChatGPT?
- No, and be wary of anyone who does. AI answers vary from run to run and lean heavily on what other sites say about you. The audit shows where you stand and what is most likely to move it. After that, we measure how often you are named across many runs and work to raise it.
GUIDES
YOUR FIRST STEP
See where AI names you, and where it doesn't.
Ten real buyer questions, four AI engines, and who gets named instead of you. Free, within a few working days, with no commitment.