The questions buyers ask us, answered in writing.
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7 GUIDES
01How to get your company recommended by ChatGPT and other AI assistantsHOW TO · 7 MINWhat decides which companies ChatGPT, Gemini, Perplexity and Google's AI recommend, and the practical steps a B2B company can take: crawler access, answer-first pages, earned mentions and measuring how often you are named.02AEO vs GEO vs SEO: what's the difference for a B2B company?EXPLAINER · 5 MINSEO, answer engine optimisation (AEO) and generative engine optimisation (GEO) explained in plain terms: what each targets, where they overlap, and what a B2B company should do first.03How to replace spreadsheets with custom software (without stopping the business)HOW TO · 6 MINWhen a spreadsheet has become a critical system, how to replace it with a custom tool safely: what to copy first, how to run both side by side, and how to move the data without losing anything.04ERP integration for manufacturers: what it involves and where to startEXPLAINER · 7 MINA plain guide to ERP integration for 50–500-person manufacturers: which flows to connect first, how machine and shop-floor data reaches the ERP, common systems (SAP Business One, Dynamics, Odoo, Tally), and the pitfalls.05Build or buy: when a custom internal tool beats off-the-shelf softwareDECISION · 5 MINA practical way to decide between buying software and building a custom internal tool: the questions to ask, the hidden costs on both sides, and when a hybrid (buy, then connect) is the best answer.06How to choose a custom software development company: 12 questions to askCHECKLIST · 6 MINTwelve questions to ask before hiring a custom software development company or agency, from who owns the code to how they handle security, handover and what happens after launch.07How to redesign a website without losing your Google rankingsCHECKLIST · 6 MINA step-by-step checklist for a website redesign or migration that keeps your search rankings: crawl and benchmark, map every URL, set 301 redirects, keep what earns traffic, and monitor after launch.