HOW TO · 7 MIN READ
How to add your business to ChatGPT: claim it in Business Hub
By the Seamwire team · Updated
THE SHORT ANSWER
Since 10 November 2026 a business can claim its own profile in ChatGPT through OpenAI's Business Hub at chatgpt.com/business-hub. Once OpenAI has verified you, you can correct your business details, add a product feed with prices and availability, and see how often ChatGPT mentions you and sends people to your website. A claimed profile shows a blue check. Claiming does not make ChatGPT recommend you: OpenAI says ChatGPT continues to make independent recommendations and that claiming does not guarantee higher placement. This guide sets out what OpenAI has published so far, checked on 12 November 2026.
What is Businesses in ChatGPT?
Businesses in ChatGPT is a set of tools OpenAI released in beta on 10 November 2026. It has three parts. Business Hub is where a company claims its profile and manages its information. Insights show how people come across the business in ChatGPT. Business Agents let a business answer questions inside ChatGPT with its own information, and for now are limited to some businesses in the United States.
Until this launch, a business had no direct way to tell ChatGPT anything about itself. Whatever ChatGPT said came from the web. Business Hub is the first official route for giving ChatGPT accurate, current details.
Who can claim a business in ChatGPT?
- OpenAI says any eligible business located where ChatGPT is available can claim its business through Business Hub.
- Claiming is initially open to eligible businesses that have a website.
- You must own the business or be authorised to represent it.
- Eligibility depends on industry, location and OpenAI's verification and integrity checks. OpenAI says some categories will have to wait until it has the safeguards to support them.
- Business Agents are narrower: currently only eligible e-commerce and online service businesses in the United States.
How to claim your business in ChatGPT, step by step
OpenAI describes the process in three stages. The exact screens may change while the product is in beta.
- Go to Business Hub at chatgpt.com/business-hub and start a claim for your business. Shopify merchants can start from their Shopify admin instead, which speeds up verification.
- Verify that you own or represent the business. OpenAI runs its own checks before a claim is accepted.
- Review and correct your business information: name, category, address or service area, opening hours, contact details, and the products or services you offer.
- If you sell products, add a product feed with prices and availability, so ChatGPT can describe what you actually have.
- Check the insights once there is enough activity to show them, and keep the profile current when anything changes.
What you can do once your business is claimed
| Feature | What it does | Who gets it |
|---|---|---|
| Business details | Lets you correct the name, category, address or service area, hours, contact details and offerings ChatGPT holds | Any verified business |
| Blue check | Shows on your ChatGPT profile that the business has been claimed | Any verified business |
| Product feeds | Shares product details, prices and availability with ChatGPT | Retailers |
| Insights | Shows how often you are mentioned, how many website clicks you receive, and the conversation themes where you appear | Any verified business, once activity passes a threshold |
| Business Agent | Answers customers' questions inside ChatGPT using your own information and guidelines | Eligible e-commerce and online service businesses in the US |
What claiming your business does not do
- It does not guarantee that ChatGPT recommends you. OpenAI states that ChatGPT continues to make independent recommendations and comparisons.
- It does not replace what the rest of the web says about you. OpenAI notes that profiles may also include information from other sources.
- It does not show you people's conversations. Insights are aggregated, and appear only when there are enough conversations to protect privacy.
- It does not make you an advertiser. ChatGPT ads are a separate, paid product with their own account and rules.
The rules for a ChatGPT business profile
OpenAI's policy for business profiles is short. In summary:
- Manage only a business you own or are authorised to represent. No fake or duplicate profiles.
- Keep the information truthful and current, including prices, availability and qualifications.
- No fabricated reviews or endorsements, and no guarantees you cannot support.
- Use only photos, logos and material you have the right to use.
- Links must be relevant to the business and go where they say they go.
Business Hub and Google Business Profile: how they compare
If you already keep a Google Business Profile up to date, the idea is familiar. The two do similar jobs in different places.
| ChatGPT Business Hub | Google Business Profile | |
|---|---|---|
| Where your details appear | In ChatGPT's answers and on your ChatGPT business profile | In Google Search and Google Maps |
| How you get control | Claim the business and pass OpenAI's verification | Claim the business and verify it with Google |
| Sign that it is claimed | A blue check on the profile | A verified profile you can edit |
| What you can see | Mentions, website clicks and discovery topics | Searches, views, calls, direction requests and website clicks |
| How long it has existed | Since November 2026, in beta | Many years, under several names |
How claiming fits with getting recommended by ChatGPT
Think of the claimed profile as the foundation, not the building. It makes sure ChatGPT has your correct name, address, hours and offerings. Whether ChatGPT then names you when someone asks for a recommendation still depends on the wider web: whether AI crawlers can read your site, whether your pages answer buyers' questions clearly, and whether trusted reviews, directories and publications mention you.
The insights are the most useful part for that work. For the first time, a business can see from OpenAI itself how often it is mentioned and in which kinds of conversation, instead of estimating it by asking ChatGPT the same question again and again.
What to do this week
- Claim your business in Business Hub, and have the website, address and contact details ready to verify.
- Make the details match your website, Google Business Profile, Bing Places and directory listings word for word.
- If you sell products, prepare a clean product feed with current prices and stock.
- Check that your website does not block OpenAI's crawlers at the firewall or in robots.txt.
- Note today's date, then look at the insights monthly once they appear.
Questions people ask
How do I get my business on ChatGPT?
ChatGPT may already mention your business from what it finds on the web. To take control of the details, claim your business in OpenAI's Business Hub at chatgpt.com/business-hub and complete verification. To be recommended more often, make your site readable to AI crawlers and earn mentions on the sites ChatGPT cites.
Is it free to claim a business in ChatGPT?
OpenAI's launch pages mention no charge for claiming a business or updating its details. The paid parts are separate: ChatGPT ads, and sponsoring a Business Agent.
Does claiming my business make ChatGPT recommend me?
No. OpenAI says ChatGPT continues to make independent recommendations and comparisons, and that claiming does not guarantee higher placement or sales. Claiming gives ChatGPT accurate information about you; it does not change how answers are chosen.
What does the blue check in ChatGPT mean?
It shows that the business profile has been claimed by the business itself or someone authorised to represent it, and has passed OpenAI's verification. It is not a quality rating or an endorsement.
Can a business in India or the UAE claim its profile?
OpenAI says any eligible business located where ChatGPT is available can claim its business, subject to its eligibility and verification checks. Business Agents are the exception: for now they are limited to eligible businesses in the United States.
What are discovery topics?
They are the common themes across the ChatGPT conversations where your website is cited. They show what people were trying to find out when your business came up, without revealing anyone's conversation.
Do I need a Shopify store to claim my business?
No. Shopify is one way to get started, and connecting a store speeds up verification, but OpenAI says you can claim your business without one.
What is a Business Agent in ChatGPT?
A Business Agent lets customers ask your business questions inside ChatGPT, answered from your own product and policy information under guidelines you set. The conversation is labelled and separate from ChatGPT's own answer. It is currently available only to eligible e-commerce and online service businesses in the United States.